Finding Relevance

Business card2

The concept of Niko & Nonnie — Handmade treasures for little dreamers began back in April of 2011. At the time, I felt a great impetus to open a little shop, and to offer handmade, organic items available for purchase. Alina and Finnlagh were getting a bit older, and I thought that I could portion off some of my time crafting for my own family and use it to create toys and jewelry to sell online. I conducted some research and concluded that there were many other like-minded consumers out there who valued quality materials over flashing lights and plastic.

The name of the brand came to me rather rapidly. I had always wanted to name a son ‘Niko’ but given my husband’s last name, it just did not meld well at all. We did manage to make it work at some level though, choosing ‘Nikolaos’ (meaning: victory of the people) as Finnlagh’s middle name, which also serves as a nod to my Greek heritage. ‘Nonnie’…well, that’s Alina, of course. From very early on, she ended up having the same nickname that I was given by my parents, one which she also shares with her maternal great-grandmother. Niko & Nonnie had a good flow to it, and felt like the right name for a shop dedicated to unique treasures for children. The photograph which became synonymous with the N&N brand? I took that one afternoon while Finnlagh was asleep on our couch in Vancouver, curled up with his favourite bear. We had just gotten a new DSLR, and he looked so angelic and lovely with those pouty lips and blond locks. Alina had been whispering to him and holding his hand, and it remains one of the most precious photos of the pair we’ve got.

Banner_Header_website

Next came the logical outpouring: an Etsy shop, a website + online store, and of course, this blog. In the beginning, the blog was intended to be solely about the business — to promote the shop, feature knowledge and background about my creative process and materials, and to engage in giveaways and other marketing-type initiatives. Over time, it grew and developed into much more.

I think that many people get it in their heads that they will open an online store and that it will be an instant success. The reality is that it requires a considerable amount of dedication and effort; at times, I felt the constraints of putting N&N out into the world. Many clients were lovely to deal with, while others, not so much. Some genuinely understood the realities of crafting everything by hand, others simply saw the business as a way to bulk order, thus receiving large discounts from me and then marking up the merchandise much higher when they re-sold it. I struggled with having to change my strategies and with feelings of frustration. However, this is normal and expected when you deal with the public, so I decided to lay down some tougher limits for myself and kept on.

JarCircusBalls_CBSampler_psetsy.3New_DeluxeCookies_psetsy2Toucan_psetsy.2

By profession, I am a writer, editor and translator. Since having children, I have maintained parts of my career, engaging in freelance and contract work, but with definite parameters. Therefore, it would seem that the blog aspect of the business was one which I found quite favourable — and, in fact, it became the very best bit.

As a family, we move around from place to place nearly every two years with my husband’s current employer, and this blog has become a valuable place for me to document our lives with a growing family and to keep record of our many adventures. As we all have been told more times than we can count, children grow up in the blink of an eye; being able to share our lives with them and to write about homeschooling, traveling, cooking, attachment parenting, and the beauty we find in our every day— there is simply no price I can put on creating this photographic journal.

So far, 2014 has been a year of tremendous reflection for us, and with it, re-evaluation of our ever-shifting priorities. For me personally, my commitments are first and foremost to my husband and our children, to Agave Magazine (which has taken off beyond our expectations), and to maintaining enough flexibility to adapt to the challenges of our itinerant lifestyle. With our third child, Reed, arriving in July 2012 and now our fourth, who we’ll be welcoming any day now, I am seeking increased relevance. I have become hyper aware of spreading myself too thin, and of being overwhelmed by things that are supposed to be sources of satisfaction.

On July 6th, the Niko & Nonnie website will be shut down. With it, the shop will close on a (semi-) permanent basis. What will remain is this blog…only as now you see, it is no longer Niko & Nonnie, but something quite different. I hope that this new space will continue to reflect all that we find wondrously relevant and to share with you visual memories and words to hold dear. I am in the midst of moving the entirety of the N&N blog over to this website, but with nearly 300 blog posts, it is taking longer than I anticipated. It will get done – I assure you. In the meantime,nikoandnonnie.wordpress.com will remain indefinitely on the web. {Please bookmark our new site or add it to your blog readers}

 
Welcome to DREAMS LIKE AIRIt’s lovely to have you here.

http://www.dreamslikeair.com

Write, photograph, embrace — cherish for always.

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s